The company stated, "By engaging as a Dasher, supporting a merchant, or shadowing a customer experience agent, employees learn first-hand how the technology products we build empower local economies, which in turn helps us build a better product." If employees are unable to complete deliveries, the company also permits them to shadow customer-service workers with its WeSupport programs, or engage with the merchant-support side of the business with WeMerchant. WeDash, initially established in 2013, ensures all employees, from its engineering team all the way up to its CEO, carry out a delivery to better understand the process its Dashers go through with every new order. But, true customer centricity goes beyond customer-focused initiatives and upholds these deeper values throughout the entire organization.ĭoorDash, the popular online food delivery platform, has recognized this critical feature and is working to achieve a more customer and employee-centric culture by requiring its employees to utilize its platform and complete a delivery each month.
Brands often describe themselves as customer-centric they shape their business around customer needs, work to provide exceptional, individual support and promote a culture of empathy and care.
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